Media Communications Association - International
San Diego Chapter
2010 Meeting Recaps

 

January 2010 Meeting
Music Scoring and Soundtracking

February 2010 Meeting
MediaProCamp

March 2010 Meeting
Bring Your Video Production Website to Life


April 2010 Meeting
NAB Wrap-Up

May 2010 Meeting
Special Effects and Animation

June 2010 Meeting
Film & Video Distribution 2.0

July 2010 Meeting
 

Aug 2010 Meeting
 

Sept 2010 Meeting
 


Oct 2010 Meeting
 

Nov. 2010 Meeting
 

Dec 2010 Meeting
 


 

December 2010

 

 

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November 2010

 

 

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October 2010

 

 

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September 2010

 

 

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August 2010

 

 

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July 2010

 

 

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June 2010

Film & Video Distribution 2.0

The meeting began with Stacey Parks of Film Specific discussing Distribution 2.0 possibilities:

Stacey is an expert in the area of Film & TV distribution, with over 15 years experience working with independent film producers. She wrote the book "The Insider's Guide To Independent Film Distribution," considered to be an essential handbook for independent filmmakers seeking production and distribution insight for their films. Simultaneously, she launched filmspecific.com, a website dedicated to educating filmmakers about independent film financing, distribution, & marketing. Stacey is also a frequent contributor to Digital Production Buzz.

Stacey covered all the traditional distribution revenue streams, such as theatrical, DVD and broadcast, but she also covered the new areas: cable video-on-demand and Internet VOD. She gave realistic revenue ranges for all of them. DVD is still usually the biggest moneymaker for independent films, and right now cable VOD is bigger than Internet VOD, but that is slowly changing.

Stacey also discussed one of the most likely forms of theatrical distribution for indie flix - service deals. Recommended service companies include Freestyle Releasing, Area 23, Argot Pictures and Variance.

Educational distributors such as Scholastic and Bullfrog were also covered. She highly recommends that any indie producer attend the upcoming American Film Market in L.A.

The Brothers Winn presented their True-Life Experience with Distribution 2.0:

After working together in various industries and capacities, The Brothers Winn (Jedd and Brett) decided to form a media company, Titan Arts, LLC. The brothers launched a podcast called the WhatYouOughtToKnow show in September of 2007. Jedd is the camera guy and editor. Brett runs the business and talks at the camera. Both brothers contribute to script writing and researching the show.

The Internet is the place where the little guy can self-distribute and make big money, right? But when you try to pin down anyone who says they make money in online media, more often than not they are evasive or vague. People say they are making money, but they don't want to talk about how much they make or how they made it. In this presentation, The Brothers Winn did what no other Internet distributor does - opened up their books and showed the lessons learned and the painful details of monetizing their almost 3-year-old podcast: what they tried, where they made money, and where they didn't. If you missed it, you missed some great information!

The meeting took place in the event auditorium at the brand new VisionPulse Creative Executive Office Suites (CEOs) in Sorrento Mesa. Conference rooms, event auditorium, and office suites for groups of 2 to 200 for as low as $8 per hour with no long term lease commitments. Full catering kitchen and creative services are available, and the event auditorium can be used as a video or photo studio."

Stacey's appearance was sponsored by Groovy Like a Movie and their new stock footage company, stockr3d.com.

Thanks to Stacey Parks, the Brothers Winn, and VisionPulse for some great raffle prizes!

Stacey Parks

The Brothers Winn

VisionPulse

 

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May 2010

Special Effects and Animation in Television Production

This month’s meeting was held at the La Jolla offices of Shilo, an Emmy Award-winning creative production company, representing a group of filmmakers led by directors Jose Gomez and Andre Stringer. The evening started with networking and great food from La Salsa, with plenty to go around.

Rich Ford started things off with an engrossing presentation on what can be accomplished using only your NLE system to create special effects and animation. It’s surprising what can be done with a little knowledge of the included features and filters. Next, Dave Schweitzer took us through the creation of exploding titles in After Effects and Motion. With a little practice, impressive sequences can be executed.

The evening concluded with a fascinating presentation by Tom Green of Shilo, who dissected the production workflow of a national spot they did for Scion automobiles, showing the development from rough sketches all the way to a completed and nothing short of incredible video sequence. Everyone could feel the energy and creative juices flowing from the crowd, with many in tha audience anxious to try out some of what they learned in their own productions.

Special thanks to our presenters - they helped make this meeting possible:

Rich Ford

Click here for images from this meeting

May Meeting Images

 

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April 2010

Gizmos You Don't Leave Home Without And NAB Wrap-Up

Gizmos…toys…gotta have it…and NAB was just the place to find it! Unfortunately, many people weren’t able to go, so we brought some of it back just for you! With presentations from JVC, Panasonic, ProMax, and Sony, and equipment displayed from Video Gear and Broadcast Rentals, and an assortment of good food, and the use of Phil Ferrari’s Ferrari Productions Studio, we were treated to our own “mini NAB” show. For those of us that use Windows, Eric Addison showed us that Final Cut is not the only way to go with his presentation of Adobe’s new CS5 suite.  

We also had lots of cool giveaways, including Petrol Bags, Audio Technica headphones, and Kata backpacks,  provided by Martin Banks, owner of Video Gear! As in previous years, Brendan Wood, owner and engineer of Empire State Filters in New York, again donated four of his hand-made hum eliminator filters as door prizes. Yes, he still makes them right here in the USA!

 **SPECIAL OFFER**

 If you purchase Smoke on the Mac ($14,995.00) then you get the required NVIDIA Quadro FX 4800 Graphics card ($1,799.00) absolutely free.  This offer is valid for MCA-I members until Friday, May 21st.  Anyone interested can email Tyler Berry and he will give them all the details they need.

 Visit our vendors – they helped make this meeting possible:

JVC

Panasonic

 ProMax

 Sony

 Empire State Filters

 Video Gear

 Broadcast Rentals

Ferrari Productions

 

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March 2010

Bring Your Video Production Website to Life and
Attract The Ideal Clients with Social Media

The program was presented by speakers Frank Mutascio, Terry Crosby and Phillip A. Tanzilo. The speakers used powerpoint presentations showing the latest internet trends at this informative event held at the Groovy Like A Movie studio in San Diego.

The meeting was attended by approximately 60 media professionals. Frank Mutascio presented new ways to use video on your website to introduce, sell and bring your website to life. Frank's talk also covered the benefit of using video blogs to increase your organic search engine results. Phillip A. Tanzilo and Terry Crosby focused on how to use social media to attract the ideal clients. They explained how social media can be used to support your marketing efforts.  They also demystified the hidden value of Twitter and shared free tools and tips so you can develop simple strategies that work.

The meeting wrapped up with Phillip and Terry answering questions on social media best practices.  Video Gear, Saska's, and Broadcast Rentals provided equipment and door prizes.  Thanks to our speakers, host, and sponsors!

 

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February 2010

Media Pro Camp

The first-ever San Diego MEDIA PRO CAMP was presented Saturday Feb 6th by the San Diego chapter of the MCA-I. This informative, interactive event was held at the Art Institute of California, San Diego .

MediaProCamp, an all-day gathering of media professionals, was attended by approximately 60 media professionals and students. The event was a full day of open-series roundtable discussions on any subject the participants chose--with multiple breakout sessions every 45 minutes. Discussion topics were chosen from a variety proposed by participants. Topics ranged from Social Networking topics to technical production issues such as Red production workflow and field production audio, to demo reels and video distribution.

The event wrapped up with a keynote by Philip Hodgetts . Philip, creator of the Digital Production Buzz, author of The New Now and HD Survival Handbook 2009-2010, gave a very informative talk on "Growing an Audience for your Independent Production."

We owe a big thank you to our sponsors:

 

 Digital Outpost

 

Video Gear

for our raffle prizes and equipment display, and especially

The Art Institute of California, San Diego

for hosting the event and providing coffee and danish for all participants.

The event was very successful and plans are to make this an annual event.

Click for images of this event

2010 Media Pro Camp Images

 

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January 2010

 

Music Scoring and Soundtracking with Larry Groupé

Click here to download a self extracting audio recording of this meeting, provided by James Alburger

          About 40 of us, including a group of multi-media students from Platt College, gathered in Studio A at KPBS to cover the topic of music for the first time in years.  We reviewed all the options, from cheapest to best:

Buy-out libraries (istock, StudioCutz, Music Bakery)
Needledrop libraries (Network, FirstCom, Killer Tracks)
Software (Sound Forge, Garage Band)
Composer libraries
Soundtrack songs
Custom scores

          The feeling of the group seemed to be that usually we're stuck at the cheaper end of the spectrum, which does the job, but rarely makes our projects soar.  Custom scores are what we all aspire to.

          The main part of the program consisted of board member Craig Bentley (and the audience) interviewing Larry Groupé, one of the most talented and versatile composers working in the entertainment industry today.

          Most notably, Larry wrote the score for The Contender starring Joan Allen, Gary Oldman and Jeff Bridges, a highly regarded political drama that received multiple Academy Award nominations. Other feature film credits include Resurrecting the Champ, starring Samuel L. Jackson and Josh Hartnett, and Nothing But the Truth, with Kate Beckinsale and Matt Dillon. Larry's latest projects are a remake of Straw Dogs, with James Marsden and Kate Bosworth, and the Monopoly documentary, Under the Boardwalk.

          Larry showed many examples of what a score can add to a scene, and discussed how to work with a composer and a music supervisor.  Among many other topics, he outlined the process of scoring a feature, how he works with producers and directors, and the typical budget for a feature score (1-3% of the total budget).

          Before the program, about 20 people toured the deluxe production facilities at KPBS.

          Many thanks to the folks at KPBS for hosting so gratiously, as well as donating several door prizes.  Other door prizes were donated by Larry Groupé and Hibiscus Real Estate.

          We also had our prize drawing for those who completed our online planning survey.  Winning the $100 gift certificate from Video Gear was Brad Olander - congrats, Brad!

 

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Page Last Updated July 1, 2010

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