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Media Communications Association - International
San Diego Chapter
2004 Meeting Recaps
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January 2004 Meeting at San Diego City College
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February 2004 Meeting
at Multi Image
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March 2004 Meeting
at Qualcomm
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Cathy Anderson of the S.D. Film Commission
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December 2004
"Annual Holiday Party"
Over 30 people gathered for holiday cheer at the now-annual Holiday Happy Hour at Dave & Busters on December 10th. Everyone had lots of free food and beverages, and all chapter members received free gaming cards. As usual, a good time was had by all!
November 2004
"Treading the Legal Tight Rope and Staying One Step Ahead of the Tax Man"
Entertainment attorney David Branfman, (Branfman & Associates), provided us with an overview of legal issues facing people in our profession. Of most interest to the group were copyrights, with David explaining that a copyright is easy and cost-effective to get, and saves tme, money and trouble down the road. Basically, if you get a copyright at the beginning, it will probably head off any possible lawsuits later. He also advised that in any contract where you will be hiring someone to work on a project for you, include the phrase "Work made for hire." This phrase ensures that the employee or contractor cannot later establish his copyright on your project. He also pointed out that using a copyrighted work without permission can make the user liable for huge penalties, without the need for the copyright holder to prove damages.
Elizabeth Ruch, Senior Financial Planner with Waddell & Reed Financial Services, provided an overview of the services she offers, primarily framed around people in our field. From the tax preparation perspective, she recommended the following steps:
1. Figure out how much you made, and whether you need write-offs this year, or whether you expect to need them next year and plan end-of-the-year expenditures accordingly.
2. Make capital purchases, donate to charity, defer income - these are all methods of reducing taxable income.
She also spoke about retirement planning, and stressed that starting early, and contributing fully, is vital to a sound retirement plan. She also outlined advantages and drawback among various methods of retirement investment.
The meeting was hosted by San Diego Interconnect, operated by Cox Media in Village Hillcrest. Tours were given of their three Avid Adrenaline suites, voice-over recording booth, graphics workstations and facilities. They also showed a few examples of work produced by the five Producer/Directors on staff. They also let us know of job openings here and to visit cox.com to find out what is posted. Door prizes were generously provided by Cox Media and Lynn Manning Ross.
They came from far off places with names like San Jose and Irvine. Spaced 6 paces apart, one man per table, armed with a mouse, they brought newfangled edit systems laid out flat with 2 LCD monitors apiece. The systems were Final Cut Pro HD, Sony Vegas, and Canopus Edius. The place was the non-linear editing shootout held at the San Diego Production Centre. No guns were present but they brought their chops - their editing chops, that is.
ProMax (they provide firewire drives, Cinewave cards, storage devices, and complete editing systems) filled our vendor's corner with a powerpoint demo on some of their latest products. One of their latest products is the SATA data system drive. No larger than half of a RAID, the SATA is a small cube capable of storing over a in one tiny package. Jerry Miles and Ethan Ede both extolled the many features of a drive this small. You can literally pull out one of the drawers and you'll be holding a 400 GB drive in your hand, making for a hot-swapable device. The other item ProMax talked about is HDV. It is coming soon to a VAR or manufacturing rep. near you. ProMax is already gearing up and features software that will interpret the MPEG2 files that HDV creates.
Val Reynolds then stood up and gave a short tribute to ProMax founder and the father of firewire, Charles McConathy, who lost his life to cancer recently. A great man and a true pioneer in the non-linear world, he will be missed.
Val Reynolds also brought the latest and greatest from Sony. He featured an XDCAM camera with optical deck. He said the optical disk can hold up to 23 GB of data which is over 90 minutes of tape time. And the low cost optical disk is guaranteed to last through 1000 recordings. The footage was amazing. Things are moving fast over at Sony and all the buzz was about their new HDV camera. November 10th is the debut of the consumer version followed shortly by the pro version. A kind thank you goes out to Val for being an integral part in the planning and orchestration of this meeting.
Jerry Miles was first at the draw as he went down a checklist of edit capabilities of the Final Cut HD System from Apple. He demonstrated the powerful media manager which is an excellent way of consolidating data in one easy keystroke. Obviously there was only time to scratch the surface of Final Cut=s other capabilities, but he showed some of the color correction techniques, custom workspace desktops, rubberbanding audio and quick rough cut techniques.
After that Ethan Ede did a meat and potatoes overview of Sony Vegas. Originally Sound Forge, an audio program, Vegas evolved into a non-linear system. Sony bought Vegas this year and are standing behind it with new innovations on every release. With some impressive features, Ethan showed us a real world edit demonstration of cutting to music. He used markers on the fly to mark the beats where he would cut. Then at those selected markers, he would use cuts or transitions. He also demonstrated the highly evolved graphic interface that literally showed how one can do graphics on the fly. You can loop your video so that the timing and placement of the graphics lands precisely.
Next up was Bob Hatton of Marcom Media, an independent producer/systems integrator and our local Canopus dealer. He had the good fortune of getting Josh Helling, the Customer Support Manager of Canopus, to fly from San Jose to demo the new EDIUS editing software using the Canopus DV Storm hardware. Josh started out by making a multiple video screen with effects and titling all in real time with a stroke of his mighty mouse. Based on a PC platform, the new EDIUS software is HDV and HD compatible and will hit the streets in November when Sony unveils their new camera. The software is compatible with both Sony and JVC HDV formats. Video and audio layering is almost unlimited on this system with the ability of real time effects and very little rendering. Due to time limits of our meeting, we only saw a tip of the iceberg of what this powerful system can accomplish. The entire system was delivered on a very small PC that Bob configured that could easily be used anywhere and at a price point of around $2,000. You can contact Bob at www.sandiegovideo.com or direct email: bob@sandiegovideo.com, and Josh at www.canopus.com or direct email: joshua.helling@canopus.com.
When the demos were over and the smoke cleared, each presenter answered questions and demoed their products on a one-on-one basis with everyone.
Thanks again to Val Reynolds, Bob Hatton from Marcom Media, Josh Helling who flew all the way from San Jose representing Canopus, Jerry Miles and Ethan Ede of ProMax, and Ken Pelton from the SD Production Centre who grabbed every piece of chewing gum, bailing wire, chair and table to get all the systems hooked up. Val Reynolds provided Sony door prizes, and ProMax even donated a firewire drive as a door prize. When you skip one of our meetings, you don't just miss great content, but also something to store it on!
October Meeting Photos
September 2004
“Proposals, Grants, Presentations, and Dealing with Tough Clients”
Our September 22 meeting was well attended by a lively group who learned about “Proposals, Grants, Presentations, and Dealing with Tough Clients” from three top experts in their respective fields.
Vortex Data Systems, a 20-year old computer training school that attracts students from around the world, hosted the meeting. It is a "Microsoft Certified Learning Solutions Partner" offering an extensive range of Microsoft, Novell, CompTia, Cisco and Linux courses for IT professionals and developers.
Lynn Manning Ross, a management consultant, published author, and S.D. MCA-I board member, provided a Power Point presentation that covered “5 Simple Steps for Dealing with Touch Clients.” She pointed out tough clients can be very expensive and we need to position ourselves to sidestep these clients in the first place. Followed up with a handout, the 5 steps include the following:
(If you want a copy of the handout, email Lynn. It will be sent as an attachment.)
1) Avoid tough client problems from the beginning by putting everything in writing covering both the client’s and your objectives and expectations.
2) Don’t assume anything using a time line as an anchor for the job, but keep it simple.
3) Never bait and switch and although we don’t mean to, clients can easily see it that way. Always allow a 5-10% contingency and if all’s well, tell client “you came in under budget” and refund all or part of the contingency. They’ll be SHOCKED and you will have just created a “word-of-mouth” advertisement!
4) Keep a simple paper trail using the time line as a sign off document.
5) When all else fails and they’re still tough and ticked, return all of their money immediately and provide a letter of apology without incriminating yourself.
John Schumann, a partner in the Whetstone Group, drew upon his 27 years in international sales management and training for companies ranging from multi-billion dollar corporations to solo entrepreneurs. John focused on the 6 Proven Secrets You Need to Know to Close Deals to become a high percentage closer with an emphasis on how traditional selling destroys trust and can turn you into an "unpaid" consultant. To test your own chances of closing your next client, visit www.whetstonegroup.com. From the homepage, look for "National Sales Challenge" to test your selling skills and evaluate the chance for winning the next proposal. John’s 6 secrets were fully explained and include the following highlighted summary:
1) You need to "win" in the "Investigation Stage"
2) You must know your prospects "Pain"
3) You must agree on "price/budget" before you propose a solution
4) You need to understand your prospects "Decision Process" and criteria
5) You "Close" before you present
6) Present to "Vito" and expect a decision
Cathy Anderson, San Diego Film Commissioner, provided “4 Hot Tips for Making Grant-grabbing Presentations,” pointing out we need to do our homework and research the needs of government and the kinds of successful programs that already get grants. Be accountable and establish good reporting methods. San Diego’s fiscal year ends June 30 and begins July 1. Note too, San Diego County offers a grant for a one half hour show, which airs on the county station. When applying for this grant, demonstrate what markets you’ll reach and how this will benefit the county. For example, a casting session might include interviews with production people about what they do and how their employment in the industry produces revenue for the county. For more information, visit www.sdfilm.com. Cathy’s major tips to remember include the following:
1) Provide economic benefits—very important for credibility and building a reputation
2) Create an opportunity for others
3) Is your activity a core service?
4) Does your activity return funds to the Grant giver?
Our thanks to Paul Christiansen, President/CEO of Vortex, for hosting the meeting and the delicious spread, and to the Whetstone Group and Lynn Manning Ross for door prizes. The SD Film Commission provided their comprehensive film community resource guides free.
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August 2004
Fixing It In Post
A panel of post production experts met at the new Digital OutPost building to share their secrets for making bad video look good. Gary Ellwood, production manager at Digital OutPost, showed three poor samples and the polished versions. The first sample was outdated Army footage that needed to be recut to attract young recruits. The finished video was cut to the beat of an intense song, loaded with motion graphics, and the playback speed was pushed between slow and high to empasize certain shots.
The second sample was shot with inadequate lighting and poor talent. In post, the saturation/contrast was pushed to lighten the footage and filtered with some color to keep skin tones normal. Graphics were used to hide talent on-camera mistakes.
The third sample showed how an editor can create a video on a small budget with little source material. The client provided a VHS tape and several photos. To save on time, the editor used a JumpBack motion background in the finished video while flying in a variety of photos. The pictures were cut to a fast-paced song and intermixed with shorter news clips to keep the interest level high.
Neil Huffaker, freelancer video editor and owner of Mad Master Imaging, showed samples of his editing style which includes heavy layering of photos, video, audio, colorizing, banners. He relies on After Effects, AVID, and Final Cut Pro as his main tools.
JJ McLeod, freelance audio editor and owner of Different Drummer Studios, works primarily with Pro Tools audio editing software, which enables recording and play back up to 32 tracks. JJ favors this software for its ability to remove unwanted sounds or add multiple sound effects to a silent video. He showed a thunderstorm, tornado, and lightning 2D animation with his added sounds to demonstrate how sound will carry a piece.
A tour of the new 12,000 square foot Digital OutPost building was given after the meeting. Although still under construction, the building contains 5 edit bays with two AVID systems, two Final Cut Pro systems, and Pro Tools audio editing bay. The building includes a soundproof audio recording room, a client viewing room, a temperature controlled tape vault, and a 5,000 square foot studio.
A special thanks to Broadcast Rentals for providing the projector and big screen and Digital OutPost and Crystal Pyramid for providing door prizes.
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July 2004
Summer Beach Party
So what did you miss out on at this year's beach party? Great weather, tons of good food, conversation and networking, and several fun games of volleyball! About 40 folks showed up to enjoy another perfect day at Crown Point on Mission Bay. Our Bar-B-Q catering was on the mark again with the Santa Rosa style Tri Tip Steak and Chicken with all the fixins! Plenty of drinks and finger foods to munch on all day. Then, to work off all that good food... lots of volleyball! Games ranged from two verses two to complete coed teams of eight or more on each side. As the sun set in the west, many were left networking and enjoying the last of a perfect San Diego day. Start practing now for next year's volleyball, it seems to be the hit of the party!
Summer Beach Party Photos
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June 2004 Meeting
Raising Production Values
Around a hundred people (an S.D. MCA-I record!) showed up at Stu Segall Productions for an outstanding meeting and tour of the lot.
Cathy Anderson, President of the San Diego Film Commission opened the meeting with a big thank you to Stu Segall for his part in bringing many television productions to San Diego and explained how important it is for all of us in the industry here to work together to control the costs of doing production in San Diego, so that we can remain competitive and attractive to outside producers.
The meeting broke into several groups and toured the various departments at Stu Segall Productions.
Tony Crawford, wardrobe supervisor, took everyone through the huge inventory of wardrobe items, including contemporary and retro, police, public safety and military, along with one of the largest collections of insignia, as well as many items of clothing in double, triple and even quadruple quantities for stunt use. They also have extensive research capabilities for period costumes etc. and rentals can be as little as 25% of typical LA costume shop prices.
Jeff Maez, property master, led the groups through their giant prop house, which included items such as license plates from every state, breakaway glass and bricks, rubber crowbars and chains, signs and flags of every shape and size, a Mexican telephone booth, and everything that could make a packrat’s dream come true.
Mark LaJoie, operations manager, showed everybody the 727 plane and helicopters, the school bus and classic cars, as well as the scene storage area for flats, fencing and set pieces for everything from offices to jails.
Back at the police station set used for "Hunter," Jeff van Gonka, art director, then explained how set and props are important, and talked about the use of color, shapes and atmosphere. He had many tips for both film and corporate videos: don’t set up flat walls square to each other but create angles, add windows, cutouts and add-ons to flat walls, and when it comes to props, don’t use brand new and matching items, but mix it up like in real life.
Mark LaJoie closed the meeting with information on how to contact him (mark@stusegall.com) for renting studio space, including any available standing sets, as well as props or wardrobe rentals.
The meeting was organized by Jeremy Sykes and Bill Bork. Food was handled by Jason Taylor, including some items from Stu Segall's Studio Diner. Thanks to Broadcast Rentals for supplying the PA system, and all the MCA-I board members, who helped corral the massive turnout. Door prizes were provided by Stu Segall, along with items Connie Terwilliger brought back from InfoComm.
June 2004 Meeting Photos
May 2004 Meeting
Independent Filmmaking/Programming/Distribution
The May meeting had more attendees than we expected, but plenty of chairs were looted from the San Diego Film Commission's offices to make everyone comfortable. Cathy and everyone at the Film Commission were very gracious and hospitable, providing a lovely repast and an amazing view. Cathy Anderson spoke about the current straits the Film Commission is enduring. She urged all of us to be vigilant defenders of the Film Commission, as the Commission works hard to bring business to the local economy, and the economic gains far exceed their budgetary expense. For more information, contact info@sdfilm.com. Someone in the group also mentioned that Ron Roberts, a candidate for Mayor, has been a staunch supporter of the Film Commission for years.
On the topic of independent filmmaking, programming and distribution, the speakers were Mark Schulze of New & Unique Videos, and Jeffrey Lehman of the program "Weekend Explorer." Mark detailed the process of trying to get funding in preproduction through sponsorships, investors and pre-selling advertising. He also told how his program did not air, but he still managed to break a profit by using the footage as a stock library. Jeffrey spoke of the arduous process of getting a program seen by programming directors, and then having to jump through hoops to get it ready to air, then wade through negotiations and deals to finally complete the process. The results of their experiences? Some sage advice:
1) Get investors prior to production
2) Figure out what a programming director is looking for
3) Own the rights!
4) Register the idea with the Writers’ Guild
5) Research and Copyright the program name
6) Make a One-Sheet
7) When providing a demo, produce it at the best quality possible
8) Hassle program directors until they relent and watch your show
9) HD content is currently king, and the window for this is the next few years
10) Win awards
11) Find ways to cross-promote
Simple, huh?
Door prizes were courtesy of Jason Taylor, who doggedly schlepped them from numerous booths at NAB. The meeting was coordinated by Mark Schulze, who was assisted by Mike Brueggemeyer. Thanks again to the Film Commission for hosting!
On a related note:
Seeking financing or completion funds for your work-in-progress? Trying to sell your doc? Looking to expand your contact list? The IFP Market is a great place to begin: the only place in the US to introduce new work to an industry-only audience of sales companies, distributors, festival programmers, television buyers, producers, and agents from the US and abroad.
An essential networking opportunity, IFP Market programs connect you directly with the industry reps you need to know to get your work financed, completed, and distributed. If you seek financing or sales for your project, this is the place to start. More than $150,000 in awards are available. For more info, go to http://www.ifp.org
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April 28, 2004
Annual NAB Wrap Up
Tales from the Exhibit Hall Floor
About 30 people gathered at AV Concepts in San Diego for an informative 2004 NAB Wrap Up. AV Concepts provided snacks and door prizes, with additional door prizes collected at NAB by Jason Taylor of Creative Media Solutions ( link?). Combined with Adobe training DVDs from a previous meeting, everyone attending went home with a door prize!
Jason, along with Clint Burkett of Timeline Editing, coordinated the meeting, headlined by representatives of Sony and Panasonic. Bill Adams of AV Concepts started the meeting, giving attendees a general overview of AV Concepts and how they provide everything needed to put on a first-rate show.
Next was Val Reynolds, Product Sales Representative for Sony Corporation of America, who said NAB this year was the busiest since before 9/11. Val had a powerpoint presentation showing Sony’s newest products. One of the most interesting new products is a portable presentation manager, with multi-camera switching, deck control, audio mixing and character generator, all built into an oversized laptop. Reynolds also showed off Sony's new XDCAM cameras and decks using optical discs. He finished with an update on the Vegas editing and Sound Forge audio software that Sony now distributes.
Following Val Reynolds, Steve Milley from Panasonic stepped up and showed off Panasonic's newest cameras and decks. One of the highlights of Panasonic's line is a new DVC deck with a built-in monitor that will play DVC Pro, DV, and DVcam. That will make things much easier for a lot of production companies. Milley also showed Panasonic's tapeless camera solution, P2 memory cards, which eliminate all moving parts inside the camera. The cards are initially expensive, but Milley expects the price to come down over time. Between optical discs and memory cards, is tape on its way out?
Other attendees spoke about the highlights of their NAB visits. The consensus was that one of the most exciting developments is HDV, the new format that records HD video in mpeg2 format on mini-DV tapes. This format could bring HD capabilites to even the smallest production companies. Thanks again to Bill Adams of AV Concepts, Val Reynolds from Sony and Steve Milley from Panasonic. If you missed it, you missed a lot!
The photo album of the April '04 NAB Wrap Up meeting.
March 24, 2004
Marketing Tips for the Freelancer -
How to develop more business!
The spacious Qualcomm "Building S Cafe" was the site for the March MCA-I meeting, with about 53 people attending for an evening of marketing tips. Steve Weiss from San Diego-based Initial Impression greeted meeting attendees with a table full of promotional items and corporate awards examples that his company provides. As our Vendors’ Corner, Steve addressed the audience explaining that Initial Impression specializes in affordable marketing and promotional materials, from key chains and pens to high-quality engraving and embroidering for clients large and small.
Bob Sloan (Bob Sloan Productions) started off his presentation with a synopsis of his production company’s history. Sloan spent over an hour covering a lot of ideas that can help to facilitate smooth business operations while combining with effective marketing tactics. One of Bob’s primary points was the direct marketing “AIDA” rule: Attention – Interest – Desire – Action. A number of concepts and strategies were discussed as the most successful means of marketing your business, from coaching to direct mail to surveys to an up-to-date client/prospect rolodex system as a source of contact history and information (he uses Filemaker Pro). Sloan highly recommended positioning your company perceptually as a “resource” for your clients. Ideally, this puts you on a mutually respected, equal footing with your client, so that they see you more as a consultant than a salesperson. The “Sales Funnel” concept was explored (how you get business) and it was determined to be through referrals, advertising, the Internet, repeat customers, direct mail and cold calls (the least effective method in Bob's opinion). Basically, the bottom line is to find out your client’s pains, fears and desires. And to find out what is motivating them and to what they respond.
To get an even better overview of marketing tactics, you’re invited to attend Bob Sloan’s daylong seminar April 24th, 9a-5p at the San Diego Motion Picture Bureau. For more info, call Bob’s office: 858-586-0600.
Thanks to Qualcomm's video department for hosting the meeting, and to Initial Impression and Multi Image for providing our great door prizes!
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February 25, 2004
“How to Budget For and Find the Right Talent for Your Project”
It’s been a while since we gathered at Multi Image and our host Fred Ashman rolled out the red carpet for us. Before the main meeting Fred had a chance to show his company demo and a couple of samples of recent work created for Taylor Made Golf and the San Diego Aerospace Museum. After the applause died down, tickets were drawn for some of the great door prizes provided by Multi Image.
A short MCA-I business meeting ensued with new board members being introduced Officers:
President: Craig Bentley
VP: Mark Schulze
Treasurer: Deborah Bravandt
Webmaster: Kerry McCall
Communications: Mike Fendt
Membership: Ray Asturias
(President Emeritus: Connie Terwilliger)
Directors:
Bill Bork
Clint Burkett
Jeremy Sykes
Lynn Manning Ross
Jason Taylor
Mike Brueggemeyer
Following a few other general announcements, including a teaser about MCA-I Pro Track™ at InfoComm04, June 8-11 in Atlanta, we started the main meeting.
Get a panel of agents, casting directors and union reps before a group of around 40 producers, directors and talent and you get a lively discussion filled with information. The panel included talent agents: Nanci Washburn – Artist Management Agency, Pamela Ford – Nouveau, and Terry Ringe – Agency Two. Casting Directors: Iris Hampton – Shannon Hampton Casting and D. Candis Paule – Stu Segall Casting. We also had union representatives Kathy Morand – SAG, and Diane Richard – AFTRA.
Panel moderator Connie Terwilliger – Voiceover Talent/Actor/Writer, began with a short list of questions to stimulate the discussion, the first of which was “When should a Producer make the first call to an agent?”
The short answer to this is basically as soon as you know that some sort of talent will be required for your project. This way the agent can help you determine a range of potential talent costs so that this can be figured into the total budget. Union or Non-union, everything is negotiable, but there are some bottom lines – and not every talent works for the same amount of money. Best advice – call an agent and ask for information early in the process. You don’t want to get to the point of needing to book and not have enough money in your budget to pay for the quality of talent your project deserves.
Talent rates vary considerably, but most agents have minimums for their talent depending on their experience and abilities. If you want to get an idea of what typical minimum rates are for union talent, visit the AFTRA web site and review their basic contracts. The non-broadcast/industrial/educational contract is fairly straightforward, but remember – these figures do not include payroll taxes and H&R contributions, so always add about 25-30% on top of those minimums to get an idea of what it really costs. If you are looking up costs for broadcast commercials – well, that’s more complicated and involves where the spot will air and for how long. And if your project is going to have multiple uses – say a kiosk, streaming on the web, a CD, and a video – well, you get the idea – make a phone call and ask!
Rates for non-union talent are all over the map, but experienced non-union talent very often work for rates comparable with union talent – just without the signatory paperwork. Non-signatory producers may use union talent by signing a simple one-page agreement for each project where they want to use union talent. Just call the AFTRA or SAG offices for more information about this agreement.
“When or why do I need a casting session? How much does it typically cost?” The first part of this question was answered fairly easily – if you have to cast for several roles, then it can be a time and money saver to hire a casting director. Finding out how much it will cost was another story. But logically, it is like anything else in this business. If it is a simple casting, with straightforward requirements, then you could hire a casting director for as little as $350 to $500. If you have lots of roles, or unusual requirements, with several days of prep and call backs, then it can be much more. Again, if you think you might need this service, make a phone call and ask.
We covered a lot of ground and touched on many things – leaving many questions unasked and a few possibly remain unanswered – paving the way perhaps for another talent meeting in 2005.
January 2004 Planning Meeting
Adobe's Premiere Pro Demo
About 60 people gathered at San Diego City College's TV Studio to elect officers and board members, plan this year's meetings, and be treated to a demo of Adobe's Premiere Pro software. John Hildebrand, Department Chair, welcomed everyone to the facility, and tours were given at the end of the meeting.
The following Officers were elected for 2004:
President: Craig Bentley
VP: Mark Schulze
Treasurer: Deborah Bravandt
Webmaster: Kerry McCall
Communications: Mike Fendt
Membership: Ray Asturias
(President Emeritus: Connie Terwilliger)
The following were also elected to the Board:
Bill Bork
Clint Burkett
Jeremy Sykes
Lynn Manning Ross
Jason Taylor
Mike Brueggemeyer
The largest board in chapter history! The resurgence continues!
The last part of the planning session was brainstorming and voting on meeting topics and locations for the rest of this year. Look at the list of upcoming meetings below to see the great things we're working on for the near future. Thanks to all who took part in this important task!
The second part of the meeting was a demonstration of the all-new Adobe Premiere Pro software! Kendell Eckman from Adobe gave us a demo of the Adobe Premiere Pro editing software. Topics included: All new code in Premiere Pro; keyboard customization to match other editing platforms; multiple timeline sequences; Control key and alt key for timeline ripples; multiple effects & key frames easy applied; Realtime playback, cpu dependent; improved audio interface and effects; Photoshop layers import; Color correction; 5.1 surround sound; Export directly to DVD from timeline; Dolby digital capable.
Door prizes were provided by Broadcast Rentals and Total Training, which donated a set of Adobe Premiere Pro training DVD's valued at $250! Thanks again to City College for being an excellent host!
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