Tutorials & Tips
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At MCA-I our goal is to help Improve, Inspire, Train, and provide Networking Opportunities to Media Professionals in San Diego.
Our 2nd Annual MediaPro Camp was held at the Art Institute of California, San Diego, on Saturday, February 19, 2011.
Our keynote speakers were, Larry Jordan and Steve Douglas providing great insight on today’s hottest topic as they see it unfolding.
For those of you that weren’t able to attend, a MediaPro Camp is an all day gathering of media pros and students, With a multiple series of roundtable discussions on any subject the participants choose. The format is intensely productive and provides for fabulous networking. MediaPro Camp is based on the tradition of the “Bar Camp”. Anyone with something to contribute or with the desire to learn is welcome and invited to join in.
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Featured Event

May 23rd Meeting
Grow Your Business, Part 1:
Key Strategies for Social Networking
We have all heard how powerful and efficient social media is to communicate. But, does it drive sales? What tools are useful and which techniques bring the best results?
Experts in the field will spell out the fundamentals, tips on increasing effectiveness and how to measure results tailored to the video production industry.
Find out how to spend your time efficiently and blend social media with other marketing efforts to ensure the best results.
Explore the benefits and how to use:
~ How To Measure Your Results
~ New Social Media Tools to Gain Traction
Don't miss this event register today!
Raffle Prizes - Hot topics - And More
| Date: | May 23, 2012 |
| Time: | 6:00pm - 9:00pm |
| Price: | FREE to Members |
| $15 Non-Members | |
| $20 At the Door | |
| (Save $5 Pre-Register) | |
| Location: | Ferrari Productions |
| 1171 Sorrento Valley Road | |
| San Diego, CA 92121 | |
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Speakers:
Bob Harwood
~ Mass Communications Specialist
Developed and implemented the San Diego Union-Tribune's (now UT San Diego) social media strategy. Increased monthly visits from 65K to 450K, Twitter followers from 7K to 34K, Facebook fans from 100 to more than 6K.
Michael Sick
~ Marketing & Business Development Consultant & Writer
A long time observer of consumer behavior, Michael Sick brings a vast amount of experience to the task of building brands and businesses for clients. Having worked for agencies on the Jack In The Box and Kentucky Fried Chicken accounts, Mike also brings significant senior client side experience in the restaurant industry with brands like Arby’s, Burger King, Jack In the Box, Pizza Hut and others.
James Hickey
~ Internet Marketing and President of JMH Marketing Group
James Hickey is a top leader in the Internet Marketing industry. He provides his clients and students with a proven Internet Marketing Plan for Retail Businesses. He is an expert in all aspects of Internet Marketing , including Google Adwords, Video Marketing, Blogging, Article Marketing and Social Media Marketing, Twitter, Facebook, YouTube, Google+, LinkedIn, Mobile Application Download Strategy and much more.
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Event Moderator
Paul O'Sullivan
~ Publicist, Modern Publicity
Mr. O'Sullivan is an award-winning publicist who blends traditional publicity with social media building trust and credibility to ensure the highest online impact. Mr. O'Sullivan has placed stories in local TV and news as well as generated client exposure in the Wall Street Journal, ABC's 20/20 and The Tonight Show. With a personal Klout score above 60, Mr. O'Sullivan has generated fan pages for clients that have impacted millions of social media users.






